I never would have made it to the Olympics without a coach.

The top of Africa, 19,341 feet. A mile higher than any mountain in the Rockies. I made it to the top with the help of a top mountain guide.

Hi, I’m Ruben Gonzalez, Four-Time Olympian and the #1 Bestselling Author of “The Courage to Succeed.”

Coaching is my secret weapon. I never would have made it to the Olympics without a coach. Every Olympian and every pro athlete has a coach. So do top business leaders. It’s the only way to be your best.

When I climbed Mt. Kilimanjaro, I followed a guide. Before I ran with the bulls in Pamplona, Spain, I got coaching from en expert who had run it for over 20 years. When I was training to swim Alcatraz I trained under a Navy Seal who had already completed the swim.

I’ve used speaking coaches to help me be more powerful on stage. I used business coaches to build my business. I wrote my books with the help of literary coaches and editors.

I’m an ordinary guy. I’m not a great athlete and I competed in four Winter Olympics. I’m a shy guy, and I’ve been a professional keynote speaker since 2002. I made Cs in English, and I’m a bestselling author. I never would have done those things without the help of my coaches.


Discover How You Can Tap Into Your True Potential


What a Coach Will do For You:

  • Help you be your best.
  • Help you reach goals you never would have reached by yourself.
  • Encourage you when you are struggling.
  • Help you stay motivated and inspired.
  • Help identify your strengths and weaknesses.
  • Help you lay out a game plan.
  • Help you keep your attitude positive and strong.
  • Help you be accountable as you work towards your goals.
  • Push you when you need pushing.
  • Serve as a sounding board for ideas.
  • Help you identify blind spots that are holding you back.
  • Help you let go of limiting beliefs.
  • Help you create an extraordinary life.
  • And more!

How I Can Help You

I’ve created a program designed to help people reach their personal and professional goals by following the success principles I used to become an Olympian and build my businesses. 

Although speaking and training all over the world on a weekly basis is a blast, I love working one-on-one with a small group of individual coaching clients. Due to my near constant travel schedule, I only work with a select handful of one-on-one coaching clients at any given time.

I work with my coaching clients in 30 to 90 day engagements during which we schedule (3 to 9) 45-60 minute face-to-face, phone or Skype sessions. This results in 3 to 9 hours of private, intimate one-on-one coaching where I can get a deep understanding of what you’re seeking to accomplish and we custom tailor a solution to meet your goals.

If something comes up in your schedule or I have to be in another part of the world speaking on a stage somewhere, we simply reschedule the session. 

I’ve been blessed to coach many authors, speakers, athletes, business owners and salespeople helping them to grow their businesses and reach their goals. There are many testimonials on this website which attest to the value I’ve delivered to many, many people over the years.


If this type of intimate, custom, one-on-one type of coaching is of interest to you, please email Ruben@TheLugeMan.com for more details and availability.


“If you listen to Ruben, your life will change for the positive!”

Lou Holtz

“Ruben speaks from both his head and his heart, and inspires ordinary people, convincing them they can do extraordinary things. Ruben is persuasive, enthusiastic and very real. Work with him and you’ll be glad you did.”

Zig Ziglar

“Apply Ruben’s teachings and watch your life change!”

Ken Blanchard

“Ruben has a unique ability to motivate and challenge people. His compelling story provokes us all to set and reach lofty goals!”

Jack Canfield

“Ruben hits you with the absolute truth about what it takes to succeed in the real world.”

Jim Rohn 

“Ruben knows the keys to success. His enthusiasm and positive attitude are contagious!”

Mark Victor Hanson

“Ruben will inspire you to pursue your dream, equip you to get through the struggle, and encourage you on to victory!”

Rudy Ruettiger

“Ruben teaches us that once we transform our fear into energy, we begin to transform our dreams into reality.”

Gerhard Gschwandtner